Even Scars Are Qualifications
#1 bestseller, Naver's Buzzworthy New Releases
View on Kyobo Book CentreK-Beauty Personal Color
Personal Color Instructor
Korea's Leading Personal Color Expert
Corporate & institutional personal color lectures, color-strengths and life-design education bookings.
Invited by the Dubai Royal Family
Featured on KBS
Professor, Daegu Catholic University
K-Color 776 Master
PROFILE · Choi Hae-sook / Founder, PBS COLOR LABReplace images/profile-hero.jpg
4.97 / 5.0
Training Satisfaction
TV Appearances
KBS Achim Madang · Saengsaeng Today · Sim Hyeon-seob's Ulsan Sidae
Published Books
Even Scars Are Qualifications — #1 Naver Buzzworthy New Release
Global Lectures
Dubai · Abu Dhabi · China
Profile
Lecture & Consulting Career
A personal color instructor delivering training on personal color, color strengths, and life design — from corporate employee education to special lectures at public institutions and universities. She has built expertise in the field of color through Dubai royal family consulting, KBS broadcast appearances, and published books.
Current & Key Titles
- Daegu Catholic University Graduate SchoolAdjunct Professor (Dept. of Beauty Care & Modeling)
- AICI - Association of Image Consultants InternationalVice President · VP, Korea Chapter
- Korea Society of Color Therapy (KSCT)Board Director
- Korea Color Universal Design Association (KCUD)Executive Director
- Japan Color Light Therapy Association (JCLTA)Master
- Kkumpasho (nonprofit civic organization)President
Global
Invited by the Dubai Royal Family · Global Activities
Representing K-beauty personal color, she has delivered lectures and consulting across the Middle East and Asia.
- 2025 Consulting by invitation of Sheikha Latifa of Dubai — covered by Gulf Korea Times, the Korean-language newspaper in the UAE
- 2025 Abu Dhabi royal family consulting · Dubai royal family consulting
- 2023·2024 Participated in WORLD BEAUTY DUBAI
- 2023 Invited personal color performance at the K-BEAUTY DUBAI opening ceremony (KOTRA Dubai)
- 2024 Attended the AICI Asia Conference (Shenzhen, China)
Books
Books
The Miracle of Color and Numbers
Korean translation of the Louise Hay original (2023)
View on Kyobo Book CentreClients & Partners
Corporate & Institutional Lecture History
From large corporate employee training to university and public institution lectures, delivering hands-on, field-focused personal color instruction.
Corporations
Hyundai Motor
Kia
Hyundai Wia
HD Hyundai Heavy Industries
HD Hyundai Mipo
Volvo Korea
KT&G
DB Insurance
Public & Institutional
Ulsan Metropolitan City
Ulsan Metropolitan Office of Education
Gyeongnam & Ulsan Provincial Police Agency
Korea Energy Agency
Human Resources Development Service of Korea
KOTRA
Korea Tourism Organization
Universities
UNIST
Yonsei University
University of Ulsan
Daegu Catholic University
Jeonghwa College of Arts
Kumoh National Institute of Technology
Ulsan College
Department Stores & Beauty
Hyundai Department Store VIP
Lotte Department Store
Ulsan Beauty Association
Note: A partial list based on the last 3 years. The full lecture history is available in the Lecture Proposal.
Lecture Programs
Four Core Lecture Programs
Programs are tailored to audience and purpose — from one-off special lectures to full regular courses. See each program's dedicated page for detailed curriculum.
Personal Color & Body Shape Styling
Color and style diagnosis tailored to individual tone and body shape. Ideal for employee image training and sales/customer-facing role education.
Learn moreColor-Strengths Communication
Organizational training that uses color to identify personal strengths and communication styles. Offered as teamwork, leadership, and cross-generational communication courses.
Learn moreAI Training for Solo Entrepreneurs
Practical AI application training for small business owners and solo entrepreneurs. A tools-focused course applied directly to branding and content creation.
Learn moreLife-Design Education for Pre-Retirees
A life-design course for employees transitioning into retirement, covering strength rediscovery and second-career planning.
Learn moreCertifications
Certifications
- Personal Color Expert Level 1 (K-CISA) · Certified Personal Color Instructor
- 700 Color Level 1 · CUD Color Expert Level 1 (Korea Color Design Development Institute)
- Color-Strengths Expert (PBS COLOR LAB)
- Body Shape Analysis Image Stylist (ICPA, Japan)
- CLP Certified Life-Design Instructor · Personal Branding Strategy Specialist
- Multiple international color therapy certifications (Colour Mirror UK, JCLTA Japan, and others)
- Business Coaching (CTI) · KAC Coaching Certification
Note: Holds roughly 30 certifications across color, image, and coaching fields. Partial list shown.
Awards
Awards
- 2025Ulsan Jung-gu District Mayor's Award — Culture & Arts Support Category
- 2021Mayor of Ulsan Award — Social Innovator Category · National Assembly Member Commendation
- 2020Commendation Plaque, President of the Korea SMEs and Startups Agency
- 2019Commendation Plaque, Mayor of Ulsan Dong-gu District
- 2015Commendation, Commissioner of Ulsan Metropolitan Police Agency
On Camera
Lecture & Broadcast Videos
Preview her lecture style and delivery through footage from live sessions and broadcast appearances.
KBS Saengsaeng Today Appearance — Personal Color and Color Energy
KBS Sim Hyeon-seob's Ulsan Sidae — Guest Interview
The Four Seasons of Personal Color, Made Simple
New to Personal Color?
Why a Human Color Master Started a YouTube Channel
Download
Download Lecture Materials
Get the materials you need for booking review instantly, no contact information required. Includes profile, lecture proposal, and lecture materials.
Instructor Profile
A profile summarizing career history, lecture programs, and major engagements (Jan 2026).
Lecture Proposal
Curriculum and program plans by audience and objective, including the full lecture history.
Lecture Materials (Sample)
Preview a sample of the materials used in actual lectures.
Request All Materials
For custom materials, our team will send them to you directly.
Note: Upload download files to the files/ folder, then link each button accordingly. Buttons are currently inactive while materials are being prepared.
Certification
PBS Personal Color Expert
Certification Program
A PBS-certified program for those pursuing careers as personal color instructors or consultants. Trains participants step by step, from diagnostic practice to lecture delivery.
- PBS Certified Personal Color Expert course
- K-Color 776 color diagnosis practicum
- Instructor training · lecture delivery training
For schedule and enrollment details, please contact us by phone or text. We do not operate a separate application form.